About Us

History

Max Pine International Holdings Sdn. Bhd, which was incorporated in 2008, is a licensed Multi-Level Marketing company and a full member of the Direct Selling Association of Malaysia (DSAM).

Mission & Vision

Max Pine will always stay true to its motto: “Integrity, Honour, Responsibility”

Our Mission

Never loses its vision to become an international household name, to continuously making quality products impacting people’s live. To enhance the health and well-being of the people and provide everyone with the platform and opportunity to be an entrepreneur.

Our Vision

Never loses sight of its mission to always play an active role in improving people’s livelihoods. We believe that everyone deserved a chance to be an entrepreneur and lead a healthy life.

Board of Director

Dato' Tan Hock Kheng

Max Pine Founder cum Chief Executive Director

  • Co-Founder of Sky Resources group, one of the oldest and professional brand in Malaysia.
  • Founder of Sky Nutraceuticals, MyKuali and Max Pine International Holdings Sdn Bhd.
  • 30 years of Experienced in OEM industry.
  • Helping many Entrepreneurs to develop their own brand.
  • Created the oldest and professional beauty salon brand “Prima Oligo”.
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Datin Eileen Quek

Max Pine Chief Operating Officer

  • Independent, positive, responsible and a self-starter, with a special interest in Beauty and Eyebrow.
  • Set up Eileen Beauty & Cosmetics Centre in 1987.
  • Golden International Eyebrow Aesthetics Specialist .
  • Awarded Best Overall Performance in 1999 “Asia Aestheticians in Eyebrow Embroidery Competition”.
  • Obtained International Certificate in Professional Aesthetics, ITEC, England.
  • CICA Aesthetician Committee Member, CIDESCO INTL Branch Member.
  • Holder of various Hong Kong, Paris, France, Germany Professional Beautician Certificates.
  • Founder of Art of Eyebrow Embroidery in Malaysia “钎眉技术创始人”.
  • Appointed Judge for Golden Physique International Association in China .
  • Wanita MCA Chinese Women Entrepreneur Award Winner – 2007.
  • Co-Founder of Sky Resources Group, manufacturer of skin care and health food.
  • Chief Operating Officer of Sky Resources Group including Sky Nutraceuticals Sdn Bhd and Prima Oligo Worldwide Sdn Bhd.
  • Overall, more than 35 years of experienced in Beauty Line, 10 years of experienced in Multi-Level Marketing Industry and 5 years of experienced in FMCG industry.
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Ms Eva Giam

Max Pine Chief Marketing Officer

  • Founder of Event Management company at aged 23 years’
  • 20 years of experienced in Multi-Level Marketing industry.
  • Top Leader in an International Multi-Level Marketing company. Network covered to Singapore, Brunei, Indonesia, China, Hong Kong, Taiwan, Mexico and Malaysia nationwide.
  • Possess experienced as Chinese Speaking Emcee, Speakers and Trainer in the past Multi-Level Marketing company in Malaysia, Singapore, China and Hong Kong.
  • Friendliness, Humorous and a very down to Earth character person, able to communicate with people from all walks of life.
  • Visionary Leader and adopting lead by example attitude.
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Ms Maureen Yeoh

Max Pine Business Development Director

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  • 20 years in Network Marketing Wellness Industry as General Manager of Europe.
  • Develop and oversee 13 countries with more than 80,000 networkers across Europe.
  • Oversee the Business Development and growth of an Internationally known Network Marketing company for these countries namely GERMANY, AUSTRIA, BELGIUM, NETHERLANDS, SPAINS, ITALY, FRANCE, GREECE, CYPRUS, DENMARK, NORWAR, SWEDEN and UNITED KINGDOM.
  • Organize and lead more than 350 events and seminar within Europe and Asia.
  • Conducted more than 300 Entrepreneurship seminars and training.
  • 5 years in FMCG industries leading from Market Development, Branding to Public Listing.
  • 6 years as Qualified Lead Assessor in Quality Management Consultancy.
  • Certified by Standard and Industrial Research Institute of Malaysia (SIRIM).
  • Leading and guiding MNCs and SMEs companies to Quality Management Certification, ISO 9001, EMS 14000, ES 18000, HACCP, GMP, TQC, FMEA.
  • Bachelor of Business Administration (Hons.) Marketing Management.
  • Diploma in Nutritional Science, University of Canberra, Australia.

Awards & Achievements

  • The 10th Global Super Excellent Brand
  • 2013 MLM Golden Midas Award
  • 2013 ASIA Yes Brand Award
  • SME Brand Excellence Award – Platinum Business Award 2020
  • 21st Century The Prestigious Product Quality Award